Let's face facts. Print advertising is not effective at selling
homes. Print ads can take weeks or even months to run. By the
time they come out, the situation might have changed, you have very little
feedback on their success, plus if you need to change your approach, it will
take several more weeks or months to run new ads. But most agents
still use them - why? Because print ads market the agent not your
home.
I have a different approach.
Since conservative estimates are that greater than 65% of buyer in the
Triangle use the Internet to find their next home, I do the common sense
thing - I use the Internet. I have an advertising system that
allows me to;
-
Monitor the traffic that it is producing
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See what people are searching for when they are looking for your home
-
See what people are searching for when they are NOT looking for your
home
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Develop a multi-faceted ad campaign that can reach different types of
buyers in different regions of the country.
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Adjust the ads on a real-time basis so that changes take place
immediately